About Freshdesign

Built for the AI era of design

FreshDS started from a simple observation: AI coding tools are fast, but they still start from scratch every time. We're changing that.

Our mission

Give every team a production-ready head start

Design systems have always been the secret weapon of great product teams. But they take months to build and years to maintain. A luxury only large engineering orgs could afford.

Freshdesign changes the equation. Set your brand colors once. Get a complete, token-driven design system that every AI coding tool can use out of the box. No more blank canvas. No more reinventing buttons.

We believe the next generation of products will be built by small, focused teams moving fast with AI. FreshDS is the foundation they need to move fast without sacrificing quality.

  • 2013
    Freshdesign established
    Founded as a UX design firm providing design services to medium and large enterprises across a range of industries.
  • 2019
    Design systems consulting begins
    Started building custom design systems for enterprise product teams, learning what slows teams down at every stage.
  • 2025
    FreshDS v1: AI-first architecture
    Rebuilt the system from scratch with token-driven theming designed specifically for AI coding tools like Claude Code and Cursor.
  • 2026
    Private beta, limited seats
    Opened access to a small group of product teams. 100 seats. Actively iterating with early users.
What we believe

Principles behind every decision

Tokens over hardcodes
Every color, size, and spacing value is a token. Brand changes propagate everywhere with no manual find-and-replace and no drift.
Framework-agnostic
Standard web components work with React, Vue, Svelte, plain HTML, or whatever your AI coding tool generates. No lock-in.
Patterns, not just components
Components are building blocks. What teams need are complete, real-world patterns: auth flows, dashboards, onboarding, AI interfaces.

Ready to get started?

Set up your design system once and give every AI tool your team uses the right foundation to build from.