FreshDS started from a simple observation: AI coding tools are fast, but they still start from scratch every time. We're changing that.
Design systems have always been the secret weapon of great product teams. But they take months to build and years to maintain — a luxury only large engineering orgs could afford.
Freshdesign changes the equation. Set your brand colors once. Get a complete, token-driven design system that every AI coding tool can use out of the box. No more blank canvas. No more reinventing buttons.
We believe the next generation of products will be built by small, focused teams moving fast with AI. FreshDS is the foundation they need to move fast without sacrificing quality.
Freshdesign is a solo product. That means every decision — from the token architecture to the pattern library to this website — is made by one person who cares deeply about quality.
No committee. No lowest-common-denominator decisions. Just a strong point of view on what good design systems look like, refined over years of doing this work with real teams.
If you want to talk shop, explore consulting, or share feedback on FreshDS — we'd love to hear from you.
Ten years building products and design systems for enterprise teams. I've worked across healthcare, fintech, and SaaS — always coming back to the same problem: great design systems are too hard to build and too easy to break. FreshDS is my attempt to fix that.
Browse 100+ patterns, or request access to start building with your own brand tokens.