About Us

We are passionate about design and we are committed to creating positive impact in every project

Our work will fundamentally change the way your customers use your product. We promise you integrity, transparency, quality, and flexibility.
Some of our clients are from the Fortune 500 list. Some are fast growing startups. What is constant is our passion for making a difference for our clients and their customers.
Using proven methods, we can help validate your ideas, designs with a clear understanding of your target audience and execute the designs to create the final product.
We invite you to learn about what we do and put our experience to work for your next project.
We are a close-knit team of expert designers, strategists and technologists.
Each one of us are hands-on contributors who personally commit to projects.
We have a portfolio that spans from enterprise software to consumer products.
Our thinking is radically human-centric—to create experiences people love.
Principal team members

Raj Sidharthan

Founder & UX Strategist

Sabrina O’Donnell

Director of Operations

Ylva Wickberg

UX Strategist

Interested in joining us?